Love Conquers Ale Brew 2024

Born out of the Boston Brewery, we’re proud to re-release our annual Pride Brew, Love Conquers Ale, for the 7^th year. With it being our 40^th anniversary, we’re taking it back and brewing our original recipe from 2017. Love Conquers Ale is a welcoming Gose with a pinkish purple hue that captures the joy and expression of Pride and is an embodiment of our coworkers and community in one vibrant beer. This brew drops on draft and in cans on Friday, May 24^th to get a head start on Memorial Day Weekend!

Our Sam Adams Boston locations will be celebrating the brew with Pride all month long. Here’s a look at our upcoming events:

Saturday, June 1^st | 7-11pm | Downtown Taproom

Pride Rooftop House Party

Think 80's Glow Party meets Rooftop Deck meets House Music to ring in the debut of our Love Conquers Ale brew for Pride Month! Dance the night away with a B2B set by DJ L'Duke and DJ Javes, Love Conquers Ale slushies, Pride giveaways, glow water pong and more. Don’t forget to enter our Glow fit contest for a chance to win a pair of tickets to Pride Night at Fenway Park. 21+, free to attend!

Thursday, June 6^th | 8-9:30pm | Downtown Taproom

Comedy On Draft: Pride Edition

Our popular comedy show is back in our Beer Hall with top local comedians including Connor Doherty, Zach Stewart and Chloe Cunha!

Sunday, June 9th | 12-7PM | Jamaica Plain

JP Pride Block Party

The annual celebration is returning to Perkins Street on June 9th, complete with live entertainment, food vendors, and the Sam Adams Pop-Up Beer Garden.

Sunday, June 16th | 1-5PM | JP Brewery

Thrift (S)hop: Pride Edition

This edition of our monthly vendor market features LBGTQ+ small businesses. Grab a pint, shop local, and enjoy music from our house DJ!

Wednesday, June 19^th | 5:30-8:30pm | Downtown Taproom

Pop-Up Pride Vendor Market

Local LGBTQ+ vendors and allies take over our Beer Hall after work for a lovely sip ‘n shop evening!

Friday, June 28^th | 6-9pm | JP Brewery

Beer Garden Pride Party

This Pride, we're throwing it back with an 80's Backyard BBQ! Celebrate with us in the Beer Garden to enjoy pints of Love Conquers Ale with a DJ, dancing, and lawn games. We’ll break out the grill and churn up Love Conquers Ale slushies for the ultimate community cookout moment. Party it up this Pride in our home with us!